Business Presentations and Public Speeches - Audience and Visuals

Business Presentations and Public Speeches - Audience and Visuals

Audience
There are far more types of audiences than there are types of presentations because audiences are made up of people and people come in innumerable flavors. Individuals could be invited to speak to groups all across the country. What the individual says and how they may say it depends on the makeup of those groups. They may ask you the individual to address a room full of factory operations managers who have no choice but to attend their talk, you they may go before a congressional committee looking into various environmental issues. When an individual stands up to deliver a presentation before an audience, its essential that the audience know who the presenter is, why they are there, what specifically they expect to get from your presentation, and how they will react to your message. You wont always be able to determine these factors, but you should try to gather as much background information as possible before your presentation. There will be times, especially with presentations that are open to the public, when you will only be able to guess.
Audiences can be classified into
four basic categories:
  • Captives
  • Pragmatists
  • Socially motivated
  • Committed

Visuals
A study done by Wharton School Of Business showed that the use of visuals reduced meeting times by 28 percent. Another study found that audiences believe presenters who use visuals are more professional and credible than presenters who merely speak. Other research indicates that meetings and presentations reinforced with visuals help participants reach decisions and consensus more quickly.
A presentation program, such as Microsoft PowerPoint, Apple Keynote, OpenOffice.org Impress or Prezi, is often used to generate the presentation content. Modern internet-based presentation software, such as the presentation application in Google Docs and SlideRocket also allow presentations to be developed collaboratively by geographically disparate collaborators. Presentation viewers such as SlideDog can be used to combine content from different presentation programs into one presentation.

Source: Wikipedia