Corporate Communications and PR

Advantages and Disadvantages of PowerPoint Visual Aids

Using PowerPoint Slides: Advantages & Disadvantages


powerpoin-business-presentation

Advantages


  • Wide selection of templates
  • Easy to use, familiar "office" interface
  • Able to make accompanying notes
  • Master template creates a professional image
  • Able to add pictures, video and audio files
  • Can print various types of handouts
  • Files work on a wide range of computer platforms

Disadvantages


  • Auto-formatting not always effective
  • Some templates don't look professional
  • Advanced features can be confusing and need a lot of work
  • Some system conflicts with older / newer files
  • Some of the sound effects and animated images distract the audience
  • Easy to put too much text onto a slide which makes it difficult to read
  • Including images can make file size very large

How To Write a Press Release

Most people think that writing a press release is very difficult - but intact you can do it in 6 easy steps:
hk-english-writing-proofreading-copywriting-hong-kong

Communicate the 5 W's and the H. Who, what, when, where, why, and how.
  1. What is the actual news?
  2. Why this is news.
  3. The people, products, items, dates and other things related with the news.
  4. The purpose behind the news.
  5. Your company, city, state
  6. Any quotes/testimonials
Its very important that the press release is written in 3rd person journalistic style.

Of course the best way to have a Press Release written is to engage the services of a professional, native English writer. HKEnglish.com provides high quality
English Language Press Release Writing, Copywriting and Editing services in Hong Kong