Why Proof-Reading is Vital To Your Ads

Why Proof-Reading is Vital To Your Ads

by: Charen Smith

If there’s one thing that really irritates a lot of readers it’s getting a print ad or any other copy that has so many misspelled words and grammatical errors that you would want to get a red marker and edit and then send them back to whoever wrote the content.

If you want to repel your clients, then a copy that is full of errors would do it. In fact, misspelled words and grammatical errors in your print ads such as your custom booklets reflect an unprofessional attitude and non-expertise in your business. Hence, it is of vital importance that you proofread your booklet printing copy for instance, before you send them out to your target clients.

The main reason why proof-reading is important to your advertising campaign is because with a clear and concise copy, your ad can provide a clear picture of what your business can actually do. When you send your clients and potential customers your color booklet for example, do they understand completely and without any uncertainty your business and what you do? Does your copy clearly describe your business?

It is a fact however, that despite all the suggestions and advice both online and offline regarding how to improve on your ad copy many still have difficulty providing a clear description of their business. What’s more, most ad content often has errors in them that you would have a hard time understanding what it is their saying.

When after reading your ad your target clients still have no idea what product or service you are actually offering, then I believe it’s time for you to look at your copy and make changes to it.

First of all, you have to understand that using jargon on your ad copy doesn’t make you look good. In fact, it only confuses and annoys those who are not actually jargon-proficient. Avoid using these words then. You have to make sure instead that your copy would be understood and appreciated not only by your target clients but even those that are not part of your market. You’ll never know who you might catch along the way.

Moreover, jargons only make your copy more complicated. The purpose of the exercise is to help your target readers easily understand and get your message right away. If they have to sift through so many words and meanings before they could even get to what you are talking about, then the whole objective of your ad is wasted.

Second, always make your ad copy simple and straight to the point. Your target audience has limited time to understand what you are trying to say. If they can’t get it the first few seconds, then they will definitely go to the next provider.

Lastly, avoid having a vague and ambiguous copy. Do you understand your copy? Do you think your target clients will have an easy time reading it? If there’s even the remotest chance that your meaning is vague, then marketing-wise, your ad just lost you the opportunity to make a sale. Remember that an ad that doesn’t get results is a waste of your time, money and effort.

So make sure that you have a clear and concise description of your business. A proof-read and easily understood ad copy can make a huge difference in getting you the profits you need to grow your business.

For more information, you can visit this page on http://www.printplace.com/printing/booklet-printing.aspx